Cannabis ice cream? How legalizing marijuana is changing business

With recreational marijuana now legal in four states and Washington D.C., entrepreneurs are beginning to think about how to capitalize on this new market.

But cannabis ice cream?

Ben Cohen and Jerry Greenfield, founders of the Vermont-based Ben & Jerry's ice cream company, said in an interview with HuffPost Live that while there are no current plans to explore marijuana-infused ice cream, its legalization does open the door for future exploration.

"Makes sense to me," co-founder Benjamin Cohen told HuffPost Live host Alyona Minkovski. "Combine your pleasures."

“If it were my decision, I'd be doing it, but fortunately we have wiser heads at the company that figure those things out,"  co-founder Jerry Greenfield said.

While marijuana is legal in some states, it is still not in most states. Under federal law, it is also still an illegal substance, although the law does allow its use for medicinal...

Rate this article: 

This marijuana news is brought to you by 420 Intel. For the latest breaking cannabis industry news, subscribe to the 420 Intel newsletter. If you'd like to promote your product or service in this area after every article, contact us.


URL: 
http://www.csmonitor.com/Business/The-Bite/2015/0304/Cannabis-ice-cream-How-legalizing-marijuana-is-changing-business