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How an advertising company put a 'marijuana cookie' on your computer to get weed legalized

Submitted by Marijuana News on Tue, 03/10/2015 - 00:00

If you’re reading this, there’s a good chance you have a cookie on your computer or your smartphone that says how much you like weed—or at least how you feel about the idea of weed being legalized.

The cookie reflects a score that was calculated for you by CampaignGrid, a digital advertising company that has spent the last five years creating a database with information on over 120 million potential voters. It then uses this information to determine the likelihood of a given voter being pro-legalization. The higher your score, the more likely your opinion on pot is favorable. If you’re young, make over $85,000 and live in Maryland, your score is probably 85 or so. If you are registered as a Republican in a sparsely populated town in Wyoming, your score is likely lower than 50.

These scores weren’t just calculated for fun; they were used to get out...

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URL: 
http://fusion.net/story/55030/how-an-advertising-company-put-a-marijuana-cookie-on-your-computer-to-get-weed-legalized/

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