CNN’s ‘High Profits’ tracks booming bud business in Colorado ski towns

Someday this will be a case study in business schools: the creation of a marijuana franchise starting with a lone store in a cute Victorian house on Main Street in Breckenridge. For viewers beyond Colorado, “High Profits” on CNN, an eight-part docu-series premiering April 19, may seem an outrageous curiosity. For locals accustomed to media scrutiny of the state’s legalized recreational weed industry, it’s just one more reality TV effort, hyped for suspense.

Brian Rogers and Caitlin McGuire the marijuana moguls who succeeded beyond their dreams by being early and betting on medical weed leading to recreational sales, come across as sincere, dedicated business people. Now in Steamboat Springs and Crested Butte as well as Breck (although exiled from Main Street), the business is booming.

Long lines outside the dispensary, piles and piles of cash inside, long shots of a vast grow house, local and national media tripping over each...

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URL: 
http://www.thecannabist.co/2015/04/01/cnn-high-profits-breckenridge-cannabis-club-premiere-april-19/32452/