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Wiz Khalifa And Other Celebrities To Market Own Brands Of Legalized Marijuana

Submitted by Marijuana News on Wed, 04/08/2015 - 08:00

By Anya Sostek / Pittsburgh Post-Gazette

First came marijuana legalization. And now comes commercialization.

Late last month, Willie Nelson announced plans to open a chain of marijuana stores in states such as California, Colorado and Washington, with a spokesman likening the business model to “a Whole Foods store.”

Within the last year, singer Melissa Etheridge announced plans to produce cannabis wine, Bob Marley’s estate launched Marley National, a marijuana brand “offering heirloom Jamaican cannabis strains” and movie producer and director Kevin Smith branded two strains of weed to promote his walrus horror film “Tusk.”

One of the pioneers of pot branding is Pittsburgh’s own Wiz Khalifa, who for more than a year has had his own strain of marijuana for sale at a California dispensary. Last summer, he also launched a branded line of rolling papers and marijuana accessories in a partnership “based on mutual respect for each other’s work”...

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http://www.post-gazette.com/news/health/2015/04/07/Wiz-Khalifa-and-other-celebrities-to-market-own-brands-of-legalized-marijunana/stories/201504070014

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