Strategies to Position a Cultivation Company for Growth and Long-Term Success

Marijuana cultivators have a lot to grapple with on a daily basis, from trying to prevent pests that could wipe out their entire crop to constantly calibrating climate control and lighting systems for optimum yields.

So it’s easy to get bogged down in the details without looking at bigger-picture issues that could help fuel growth down the road.

Marijuana Business Daily spoke with several industry experts about how to position a grow for expansion, be it in your local market or in new states that are starting medical marijuana and recreational cannabis programs. Here are some of their top tips.

Create a Brand

Growers often bypass branding, figuring that it’s only beneficial to dispensaries, retail stores and infused products companies.

But it’s becoming increasingly important in some highly competitive markets as cultivation companies look to distinguish themselves from others. Branding is also vital for cultivators that want to expand...

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