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5 takeaways from Colorado's experience with marijuana-infused edibles

Submitted by Marijuana News on Tue, 04/14/2015 - 08:00

DENVER, COLORADO -- Andrew Freedman, Colorado Gov. John Hickenlooper's point person on marijuana policy, recently sat down with The Oregonian/OregonLive to talk about the lessons Colorado offers Oregon and other states grappling with how to regulate marijuana.

Freedman, a Harvard educated lawyer, talked about how the state has confronted challenges posed by the fast-growing marijuana-infused edibles industry, which last year accounted for about 45 percent of sales in the recreational market.

Here are five takeaways from the interview:

Educate the public about the law before stores open. ​​​Colorado's public health agency has budgeted about $6 million for education related to marijuana. That includes the state's high-profile "Good to Know" campaign, which includes radio, television, digital ads, social media and ​billboards in prominent locations statewide warning about underage cannabis consumption, and keeping marijuana in the state and away from kids.

The state ​is developing a public health campaign in Spanish, as...

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Colorado
Oregon
United States

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URL: 
http://www.oregonlive.com/marijuana/index.ssf/2015/04/5_takeaways_from_colorados_exp.html

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