“The Smoking Car”: CDOT trying something different at 4/20 events

 

tate transportation officials are unveiling a non-traditional campaign to keep pot smokers from getting behind the wheel during the traditional day to celebrate weed.

The “2015 Drive High, Get a DUI” push is on for the days around April 20. Known as 4/20, the day is regarded as the high holy day for pot smoking.

The tactics used by the Colorado Department of Transportation for the 4/20 weekend are “sure to reignite the marijuana safety conversation in Colorado,” said CDOT spokesman Sam Cole.

They include:

• The Smoking Car — Over the 4/20 weekend in Denver, and in Boulder and Fort Collins over the summer, the “smoking car” will pop up at large events. The car fills with smoke as if people are getting high inside.

But the smoke quickly dissipates showing the message “Drive High, Get a DUI” in...

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URL: 
http://www.denverpost.com/marijuana/ci_27920850