3 Ways Baby Boomers Will Bolster the Cannabis Industry
Between 2012 and 2050 the United States will experience a considerable increase in its older population, with aging baby boomers largely contributing to that growth. American’s graying population has wide-ranging implications for the legal cannabis industry, which grew from $1.5 billion in 2013 to $2.7 billion in 2014.
Already baby boomers play a significant role as a consumer of recreational and medical dispensaries’ products. But some industry members believe more can be done to involve them in the evolving conversation surrounding cannabis legalization. In addition, baby boomers can play a key role in the marijuana workforce, as many Americans now say they want to work in retirement.
“It is still surprising to people that baby boomers make up a significant portion of the market,” said Taylor West, deputy director with the National Cannabis Industry Association. “We need to do a better job of incorporating their voices when we talk...
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