Colorado law enforcement encourages safe pot use
DENVER (AP) — Breaking from decades of "Just Say No"-type messaging about marijuana use, Colorado law enforcement officials are starting a new campaign designed to promote safe marijuana use.
The revised campaign starts this weekend, when tens of thousands are expected at public rallies and concerts in observation of the 4/20 marijuana holiday. A few things to know about the new effort, along with some backstory:
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GOING TO THE SOURCE
The Colorado Department of Transportation is taking its campaign to the demographic most likely to use pot and then drive, according to surveys. That's men aged 21 to 34.
The agency will be at cannabis festivals, concerts and celebrations this weekend. But instead of handing out warnings, they're handing out snacks branded with reminders to munch, not drive, after smoking pot.
The state Department of Transportation also installed free arcade games at dispensaries loaded with messages not to drive...
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