Encouraging Responsible Consumption
By Aaron Burke
Patients, activists, lawmakers, and citizens around the country have worked hard to get people who need it and want it, legal access to marijuana. Somewhere between legislators, regulators, and healthcare professionals, every professional marijuana business has a great opportunity and responsibility to fill a big gap by:
- providing safe and consistent products;
- educating consumers about those products; and
- helping them to consume those products responsibly.
Some may argue that management’s primary responsibility is to increase shareholder value. I would argue that in the long-term we’re talking about the exact same things. This article contains explains some of what you can do to help your customers consume responsibly.
Before entering the cannabis industry, Aaron worked as a financial analyst and consulted to help build small and medium-sized businesses. After seeing the devastating effects that cancer and conventional therapies had on a close family...
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