Achieving Diversity in the Cannabis Industry

Diversity, like love and peace, is a virtue widely embraced. Getting it done takes working through the grittier details, though. According to Jesce Horton, Cofounder and Vice President of the Minority Cannabis Business Association, speaking at a recent MJ Freeway Webinar on Diversity in the Cannabis Industry, “This is an opportunity not just to build another industry, but a new, different and better industry.”

Different and better means, among other things, improving ownership and career opportunities for communities of color, women, LGBT individuals and others not yet involved in the industry. Studies tie diversity to business success in compelling ways. A commitment to inclusion can help enterprises grow and keep a competitive advantage in corporate culture, employee morale, retention and recruitment.

Diversity in Ownership

“For lack of a better word, minorities are shell shocked when it comes to anything regarding cannabis, regarding drugs and the potential to be arrested,”...

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