Hendrix cannabis plan could go up in smoke
Jimi Hendrix is to be the face of a range of cannabis products, a Canadian company has announced – but they’re already being faced with a legal fight.
Nutritional High say they’ve cut a deal with Purple Haze Properties to use Hendrix’s name and likeness on edible items including “hemp oil infused gummy bears, heard candies and health and energy drinkables.”
Products are legal in 48 US state because they contain no HCT, a leading active element of cannabis. The firm aims to market packages using the names Purple Haze and Stone Free.
Purple Haze Properties is run by the iconic guitarist’s brother Leon. But Experience Hendrix, chaired by sister Janie, say he doesn’t have the rights to arrange the deal.
Experience Hendrix spokesman Bob Merlis tells the San Diego Union-Tribune: “This has nothing to do with the legitimate family-owned entity which administrates intellectual property associated with Jimi Hendrix....
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