Denver tourist spending sets record, but no credit given to allure of weed

 

It’s time to ditch that “Gateway to the Rockies” label. Denver is a bona fide destination, besting Colorado’s ski resorts as a top draw for vacationers.

A record 15.4 million overnight vacationers and business travelers visited Denver in 2014, spending a record $4.6 billion — two benchmarks among several in which the city logged gains at double or triple the national average.

Since Denver voters in 2005 approved an increase in the city’s lodging tax to bolster tourism promotion, the number of leisure travelers lured to Denver through marketing has grown 65 percent.

“I’ve got 30 clients, and no one has this kind of growth pattern over that period of time,” said Tom Curtis, who is with the visitor research firm Longwoods International. Longwoods sends out 2 million travel surveys every year to gauge the impact of its client states’ and cities’ tourism marketing.

Some highlights of the Longwoods...

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http://www.thecannabist.co/2015/06/18/denver-pot-tourism-spending-record/36335/