Here's how $20M is being spent in push to legalize marijuana in Ohio

An estimated $7.1 million would be spent on television and radio commercials in an effort…

A prospectus designed to persuade deep-pocketed Cincinnatians to back a $20 million campaign to legalize marijuana suggests their return on investment might not be limited to pot farms in Ohio.

If the marijuana proposal makes it onto the Nov. 3 ballot and is approved by voters, the investors might try to replicate the effort in other states, suggests the prospectus circulated last year by Ian James, CEO of the ResponsibleOhio political action committee.

“We seek to position the principal funders of this effort at the front end of a new market opportunity in the state known as ‘America’s test market,’” noted the prospectus, a copy of which was recently made public by the Center for Public Integrity, a Washington news organization. “Winning in the battleground state of Ohio will have an incredibly...

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URL: 
http://www.bizjournals.com/cincinnati/news/2015/06/22/heres-how-20m-is-being-spent-in-push-to-legalize.html