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Marijuana Book Review – Marijuana Millions: The Foundation For Success

Submitted by Marijuana News on Wed, 07/08/2015 - 09:13

I have read a lot of e-books and articles lately about branding in the marijuana industry. Most of the literature involves ‘re-branding,’ which by itself is OK, but a lot of people out there are using ‘re-branding’ as a way to alienate a lot of long time marijuana consumers, both patients and recreational users alike. I don’t like those types of branding articles and books. They are almost always written by someone who is new to the cannabis world, and thinks that they can use their MBA’s and/or public relations backgrounds to re-invent the entire marijuana industry. I’m all for strong branding strategies, but people also need to realize that all walks of life consume cannabis, and no one should be labeled as an ‘undesirable’ because of how they choose to dress, or the music they listen to, or how they choose to live their lives.

A strong marijuana branding...

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