7 Essential Elements of a Winning Business Plan

Don't get caught up in analysis paralysis. A 10–20 page outline of your vision is enough

oming up with a business plan is crucial when you’re starting out. The idea of putting down all the thoughts, research, dreams and plans you’ve been holding in your head for months as you prepare to launch a business may seem too overwhelming to undertake as a new entrepreneur, but the plan doesn’t have to be dozens of pages long. Some experts will tell you it only needs to fit on a Post-it note. What matters is that it provides you with a road map of what your business will look like, who your customers will be and how you’ll deal with setbacks.

“You want to make sure you understand how the business is going to work, how it’s going to work within your life, what that balance is all about,” says David Wilton,...

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