The Apple Store of medical marijuana?
A boutique brand aims to give medical marijuana the white-glove, apothecary-chic treatment
Adam Miron handles the package as though it were a newborn. “Look how thick this silk ribbon is,” he says. He points out the embossed gold seal and the acre of tissue paper it holds. He notes the quality of the glass bottles inside, the colourful logos he himself designed, the childproof tops. He is delightfully frank about his desired customer. “Give me a soccer mom who takes a couple of Ambiens,” he says, sunburned, sweaty and grinning in his linen blazer.
Soon, packages like these will be sent across the country from Hydropothecary, Miron’s medical-marijuana farm and boutique brand, which aims to sell grass to the moneyed classes. The pitch: Assuming you have a prescription and the means to spend $15 a gram, nearly double the Canadian average, you can have the same experience shopping...
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