UK: What would a fresh weed brand look like?
Courier set branding agency Saffron the brief of producing a contemporary cannabis brand in the hypothetical scenario where the drug had been legalised in the UK. Here’s what they came up with:
‘Cannabis is an unusual thing to brand. It’s both illegal and everywhere, taboo but almost universally accepted, artisanal and base. At the heart of the challenge was a similar tension: creating a very new brand for a very old product.
Our starting point was trust. Brands started becoming powerful at the turn of the 20th century, when their purpose was to assure consumers of quality and help them avoid knockoffs of dubious provenance. Things have moved on a bit since then, but, given weed’s chequered history when it comes to legality and public perceptions, the new brand would first have to do the same.
This marijuana news is brought to you by 420 Intel. For the latest breaking cannabis industry news, subscribe to the 420 Intel newsletter. If you'd like to promote your product or service in this area after every article, contact us.
Follow us on Instagram
Connect with us on Linkedin