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A new anti-drug campaign has a wild idea to stop kids from drinking and doing drugs

Submitted by Marijuana News on Fri, 07/17/2015 - 16:43

If you're an emoji-illiterate old person, like me, that string of pictograms above probably reads something like "Hi sleep F beer NG peace bicep box." But the Partnership for Drug-Free Kids, the anti-drug group behind the anti-drug ads of your childhood, hopes that it means something completely different to today's teens: they've recently launched the world's first emoji-only anti-drug PSA campaign.

The campaign features cryptic strings of emoji characters that will appear in ads in print, online, in theaters, and even on billboards in New York's Times Square. Emoji-fluent kids who see the ads can head over to the campaign's mobile-only website, wegotyou.life, to see more. The campaign has secured roughly $8 million in pro-bono ad space, according to the Partnership.


An emoji anti-drug PSA in Times Square. Photo courtesy of the Partnership for Drug-Free...
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URL: 
http://www.washingtonpost.com/blogs/wonkblog/wp/2015/07/16/the-newest-anti-drug-campaign-is-written-entirely-in-emoji/

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