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Home 🌿 Marijuana Business News 🌿 Women marijuana growers seek to move beyond ‘breasts and buds’ stereotype 🌿Women marijuana growers seek to move beyond ‘breasts and buds’ stereotype
With widespread anticipation that California voters could legalize recreational marijuana use for adults next year, a generation of women growers are poised to shed the term “activist” for “CEO.”
About two dozen women working in the North Coast’s flourishing medical cannabis industry will be rubbing elbows after business hours Thursday in downtown Santa Rosa during a launch party for a local chapter of Women Grow, a for-profit networking company.
The women say they aim to break through what some call the “green ceiling” of an industry traditionally run by men, with marketing heavily skewed toward able-bodied heterosexual males.
“It’s been a male-dominant industry for 30 years, and in this last five years I don’t feel alone as a woman in this industry,” said Tawnie Logan, co-founder and executive director of the Sonoma County Growers Alliance.
Women Grow was launched last year by two women in Colorado, where voters legalized recreational...
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