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Home 🌿 Marijuana Business News 🌿 Weed Entrepreneurs Woo Women in Bid to End the Ganja Gender Gap 🌿

Weed Entrepreneurs Woo Women in Bid to End the Ganja Gender Gap

Submitted by Marijuana News on Sat, 07/18/2015 - 14:26

When Jazmin Hupp was searching for a container for her marijuana at the Cannabis Cup trade show in Denver, all she could find were boring, utilitarian glass jars.

So she asked a vendor at one of the booths if he had anything more elegant. He offered to make her a jar in pink.

Her immediate conclusion: “You guys need some help.”

 

Hupp’s experience may shed some light on why women account for only about a third of heavy and moderate cannabis users, even as they make up about half of occasional consumers, according to the Brightfield Group, a market-research firm. Women like Hupp say that’s partly because current pot purveyors aren’t offering the products they want and are marketing in ways that annoy them.

She’s now among a group of entrepreneurs seeking to close the ganja gender gap, which represents a huge sales opportunity in an industry that researcher...

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URL: 
http://www.bloomberg.com/news/articles/2015-07-17/weed-entrepreneurs-woo-women-in-bid-to-end-the-ganja-gender-gap

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