Ad for marijuana product pulled from US TV over legal concerns

America’s first ever ad for a marijuana product has been pulled because of concerns about its legality.

The 15-second commercial for Neos, a company which makes “vape pens” infused with cannabis oil had planned to run the ad on the Denver based TV channel KMGH, in Colorado.

The state changed its laws in 2013, allowing adults aged 21 and over to grow and legally possess small amounts of Cannabis and providing licenses for cultivation, manufacturing and testing facilities as well as shops to sell it in.

Marijuana ads are legal in the state but they can only run if 70 per cent of the audience is over 21, so the 15-second spot was planned to go out before late night talk show “Jimmy Kimmel Live!” 

According the Neilsen ratings, which measure US TV audiences, 97 per cent of that show’s audience is over 21.

Despite this, KMGH’s parent company Srcipps, pulled the...

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URL: 
http://www.independent.co.uk/news/world/americas/advert-for-marijuana-product-pulled-from-us-tv-over-legal-concerns-10406218.html