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As Pot Legalizes, This Investor Wants to Build Its Open Market

Submitted by Marijuana News on Wed, 08/05/2015 - 08:20

Say for example that the strain of pot you really favor is Ghost Train Haze. It’s got the intensity you’re looking for. You like its citrus scent, too. But how can you know that you’re really getting the legit stuff? In an industry that’s only partly legal and barely regulated, it could be easy for growers to sell you a lesser product and dress it up like the strain you love.

Eddie Miller sees opportunity there. As a cofounder of Invest In Cannabis, he’s a major stakeholder in a company that’s addressing that problem, All Strains. “We’re collecting big data for cannabis,” he said during a phone call with the Observer. The company is collecting data to insure that what’s sold as Ghost Train Haze in one state is the same strain as what’s sold under that name in another.

All Strains is just one piece of a larger ecosystem...

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URL: 
http://observer.com/2015/08/as-pot-legalizes-this-investor-wants-to-build-its-open-market/

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