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Cannabis industry has arrived, marketing expert tells Colorado business group

Submitted by Marijuana News on Thu, 08/06/2015 - 20:31

Like it or not, the cannabis industry has arrived.

One of the industry’s leading marketing gurus told a business networking group in Centennial last Thursday that regulation has made Colorado’s growing cannabis market a success — at least for now.

The Opportunity Coalition, which sponsors forums for business owners and entrepreneurs to connect, brought Dixie Elixir’s marketing chief Joe Hodas to discuss the growth of the industry in Colorado.

Brian Watson, the coalition’s founder, said the cannabis industry is gobbling up industrial warehouse space all over Colorado. That’s driving up the cost of that space for other businesses because the growers are paying a premium price. Whether businesses like it or not, he said, the industry has arrived and is an inescapable part of the business landscape.

Hodas has been with Dixie Elixirs for 18 months, though he also handled brand marketing for the company before that, when he was...

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URL: 
http://www.coloradostatesman.com/content/995992-cannabis-industry-has-arrived-marketing-expert-tells-colorado-business-group

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