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Home 🌿 Cannabis Technology News 🌿 International Ecommerce Chart: How German online shoppers differ from American consumers 🌿International Ecommerce Chart: How German online shoppers differ from American consumers
SUMMARY: Germany is the fifth largest B2C ecommerce market in the world. If you want to expand your business into this large and growing market, what do you need to know about the preferences of German shoppers?
Watch our interview with Nadine Späth, Manager of Consumer Markets and Ecommerce, Germany Trade & Invest, to learn more about how German financial and cultural preferences differ from those of American consumers.
In January 2015, BEVH, the German Ecommerce and Distance Selling Trade Association, conducted an online survey with Creditreform Boniversum asking a representative sample of 1,054 German shoppers, 18 to 69 years old, about their online payment habits.
We sat down with Nadine Späth, Manager of Consumer Markets and Ecommerce, Germany Trade & Invest, at the MarketingSherpa Media Center at IRCE 2015 to discuss German customers' preferred payment methods, and learn some tips for marketers entering the German market. ...
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