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Home 🌿 Cannabis Technology News 🌿 A cannabis startup wants you to choose your own high 🌿A cannabis startup wants you to choose your own high
What if you could choose exactly the type of high you felt when you smoked a joint or ate a pot brownie?
Scientists at the cannabis company Ebbu are creating marijuana extracts to conjure up the kind of mood you’d like to feel. They want consumers to experience one of their five branded feelings: giggle, create, energy, chill, and bliss.
“Consumers don’t purchase edibles based on flavoring, they purchase based on how it’s going to make the person feel,” says Dooma Wendschuh, co-founder of Ebbu.
According to experts, marijuana in its raw form is totally unpredictable, which is why most first-time users don’t know what to expect when they try it. Ebbu is trying to take that unknown factor out of the equation.
“We’ve pioneered a technology that let’s us create an entirely new product,” says Wendschuh.
Wednschuh compares Ebbu to an alcohol distillery that converts potatoes...
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