How to Prepare for Going Public
A successful IPO takes careful planning and lots of advance work. EY's Bill Demers on readying your company for prime time
Bill Demers is a partner and the Canadian IPO leader at Ernst & Young LLP. He explains what you need to do to get your company ready for prime time.
1. CLEAN OUT YOUR CLOSETS
The first thing we do when a company is thinking of an initial public offering (IPO) is to decide if it’s the right strategy. We assess the fundamentals of the business: the size of the market and the growth potential, and also the company’s financial track record and its management team. By going public, you’re taking a company that was once private and pulling the tent off. So if you’re deficient in any way, it’s an issue.
2. START TIMING THE MARKET...
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