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Home 🌿 Marijuana Business News 🌿 Edible Marijuana Is Booming, But These Aren't Your Father's Pot Brownies 🌿Edible Marijuana Is Booming, But These Aren't Your Father's Pot Brownies
Forty years ago, making a pot brownie meant crushing some buds into your batter and stirring by hand.
Now workers bake marijuana-laced brownies by the dozen in industrial kitchens, and they're sold in marijuana dispensaries alongside products like Lemon Crinkle Cookies, Bubba Kush Root Beer, Cheeba Chews and Mile High Mint Bars.
The market for marijuana "edibles" has exploded as medical cannabis legalization has spread across the U.S. in 23 in states, from Hawaii to Maine. Four of these states and Washington, D.C., have also legalized recreational use.
"Edibles are a very tantalizing, tempting way for people to experiment because they come in every form you can think of," said Jim Gerhardt, a longtime police officer and vice president of the Colorado Drug Investigators Association.
In Colorado, which legalized recreational marijuana in 2012 and has had medical marijuana since 2000, consumers bought 5.8 million infused edibles and concentrate products in 2014,...
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