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Get ready for the green rush: Is marijuana marketing going mainstream?

Submitted by Marijuana News on Fri, 08/21/2015 - 08:45

In the US, marijuana marketing is quietly moving into the mainstream and a new, legal industry is challenging preconceptions about the target market, as Mark Lowe, co-founder of Third City, finds out.

Weed is becoming legit. Medical marijuana is now legal in 23 US states plus Washington DC, and full legalisation is slated to be on seven more state ballots for the 2016 elections. Despite strong opposition, not least from presidential candidate Chris Christie, and legitimate mental health concerns, changing social attitudes suggest that gradual decriminalisation is trending across the developed world. In the US, even most Republican voters don’t think state-level legalisation should be rolled back.  

Legalisation has created a ‘white market’ and, as is so often the case, American entrepreneurs are the first-movers in a business with global potential. Marijuana use is now legal in much of the Pacific North-West including Oregon, Alaska and Washington, but it’s...

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URL: 
http://www.thedrum.com/news/2015/08/20/get-ready-green-rush-marijuana-marketing-going-mainstream

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