Marijuana tourism is a budding industry

An early inkling of the commercial potential of marijuana tourism came on a day with a mythical significance for many marijuana users: April 20, 2014, when one travel booking site saw searches for Denver jump nearly 75% year-over-year months after recreational marijuana use was legalized in Colorado.

It happened again this year, according to online hotel booking service Hotels.com, with April 20 searches — “420,” a slang term for marijuana, is linked to 1970s youth and drug culture in northern California — increasing in Colorado but also Washington, where recreational marijuana was legalized in July 2014, and Oregon, where it became legal this July.

Recreational marijuana use is now legal in Colorado, Washington, Oregon, Alaska and the District of Columbia. It has been legalized for medicinal use in 23 states and the District of Columbia, where it is used to treat pain, nausea and other...

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