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Home 🌿 Marijuana Business News 🌿 The Movers, Shakers and Bakers in the Cannabis Revolution 🌿The Movers, Shakers and Bakers in the Cannabis Revolution
Entrenched stoner culture often treats newcomers with a raised eyebrow.
Maybe the old guard fears mainstream change and convention, and indeed progressive brands continue to modernize the culture with fresh ideas and innovations. The traditionalists represent the foundation, but what about the other 86 percent of cannabis consumers who have a more casual relationship with the plant? These individuals might not have the same High Times savvy, yet they certainly have a place in the rapidly evolving new marketplace.
David Bell, Professor of Marketing at Wharton Business School in Pennsylvania, recently told Forbes that the legal cannabis market has yet to establish the main brands for what "represents a huge economic opportunity." The following are some forward-thinking innovators and companies I've noticed who are successfully modernizing the industry without alienating traditionalists.
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Building an authentic lifestyle brand can be a challenging endeavor in the modern online marketplace where...
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