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5 Tips for Using Music to Improve Your Customer Experience

Submitted by Marijuana News on Fri, 08/28/2015 - 08:45

The right background tunes can help reinforce your brand and build consumer loyalty

Imagine walking into what’s described as a “trendy boutique” and being welcomed by out-of-date music or, even worse, silence. It’s the kind of mixed signal that could leave questioning why they decided to stop in at all.

Music is a mood-setter, with brands like Apple, Coca-Cola, and Molson leveraging music consistently in their brand-building efforts. But you don’t need to be a big brand to connect with customers through music. You simply need to make it a priority.

Music is an emotionally-rooted medium that draws on nostalgia and emotion to create connections with customers quickly by setting a particular ambiance. Canadian businesses can experience similar benefits by incorporating music into the customer experience. Whether someone is walking into a store, sitting in a lobby, enjoying a meal in a restaurant, or sipping a drink at a bar,...

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http://www.profitguide.com/manage-grow/technology/5-tips-for-using-music-to-improve-your-customer-experience-87388

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