Pot’s Healthy New Image

How weed is being embraced by women and the wellness movement

Picture this: you’re watching Scandal. After a long day of stealth and subterfuge, Olivia Pope has returned home, wrapped herself in a white cashmere robe and is ready to unwind. But instead of a glass of red wine, maybe she sips some tea infused with peppermint and cannabis, perhaps Evergreen Herbal’s caffeine-free chai “with bold flavors of cinnamon, clove and cardamom.” Or eats a handful of nuts roasted with cannabis from Julie’s Natural Edibles. Or rubs some cannabis lotion from Apothecanna on her tired limbs. These are all real products for sale. It could happen.

Marijuana is medically legal in 23 states (plus Washington DC, land of Scandal) and fully legal in four, and a Gallup poll from last year found that most Americans—51 percent—are pro-legalization. The market research company ArcView predicts that the legal cannabis industry, which was valued at $2.7 billion...

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