No More ‘Joe Camel,’ Please!
Many of us who try to stay current with legalization efforts around the country were amazed this past week when ResponsibleOhio, the group that recently qualified a full legalization initiative for the November 2015 Ohio ballot, managed to offend almost everyone, regardless of their views on marijuana legalization, with their ham-fisted attempt to be cute.
As part of their bus tour to college campuses around the state, called the “Green Rush Bus Tour” (a questionable name for a group of investors who hope to get rich off of legal marijuana in Ohio, but that’s a different question for a different day), to try to familiarize college students with the legalization proposal and build excitement among the millennials, the campaign introduced the world to “Buddie”, a life-sized, super-hero, caped-crusader pot mascot, with a muscular green and white body and a green pot bud as a head, and a large B across...
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