Digital business leaders pulling ahead of the pack, digital businesses on the rise
New survey results from Gartner Inc. show a widening gap forming between organizations already undertaking digital business initiatives and those only in the planning stage, demonstrating a clear need to invest in digital business.
Findings from the 2015 Digital Business Survey, released last week, reflect input received by Gartner, which fielded 304 surveys in the United States, the United Kingdom, Germany and Australia this past May and June, notes a statement from the information technology research and advisory company.
Survey results show 32% of polled business and marketing executives at organizations with US$250 million or more in annual revenue have a business that is a digital business, Gartnerreports. This is up from 22% in the same survey last year.
Defining digital business as the creation of new business designs by blurring the digital and physical worlds, respondents were asked to rank the importance...
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