How to Enlist Doctors in Healthcare Content Creation
When you work in healthcare marketing, you know you’ve got a big team of experts right there in the building who are carrying around valuable knowledge that could be turned into great content. But they (understandably) have other priorities.
Doctors are busy. At the end of a long day (or night) of attending to patients and helping ward off illness and death, they don’t have a lot of leftover time or energy. On the one hand, you know your inbound marketing efforts would be much stronger if you could get the medical professionals at your hospital involved in content creation. On the other, you know how hard it can be on them to commit to one more thing.
Get Physicians On Board with Content Marketing
You need to find the delicate balance between respecting your physicians’ time while still making use of their expertise. It’s tricky, but it can be done....
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