Lessons from a marijuana conference: stay in school and be nice to mom

Oregon’s cannabis industry is going overground. From 1 October, sellers will be allowed to sell to the all-new, all-legal recreational market.

At this year’s Oregon Medical Marijuana Business Conference (OMMBC) in Portland, attendees were anticipating a world of opportunity for growers, processors and retailers. The national medical market is worth over $3bn, and some project this number to grow tenfold as more states make medical or recreational pot legal.

But now that growing and selling marijuana has moved out of the shadows, how do entrepreneurs claim a share of all that growth? In talking to speakers and exhibitors, I managed to boil it down to a few simple rules.

Stay in school

The move from medical to recreational sales might, paradoxically, make some established players’ lives more difficult. In the hazy space of Oregon’s medical dispensiaries, for a while there were few rules at all beyond making sure...

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