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Home 🌿 Marijuana Business News 🌿 Going green: NY firm backs Willie Nelson's marijuana brand 🌿Going green: NY firm backs Willie Nelson's marijuana brand
Tuatara Capital LP, a New York-based investment firm focused on the legal cannabis industry, has announced a partnership with Willie Nelson’s premium marijuana brand, Willie’s Reserve. Terms of the deal were not disclosed.
Willie’s Reserve will be grown distributed and sold by businesses in Colorado and Washington, where recreational use of marijuana is legal, with plans to expand to other areas as laws change and allow for legal use. The Austin-based singer announced the brand this spring with initial plans for a September launch, but this is the first piece of concrete business news about the new business venture.
Tuatara was founded in 2014 and in August completed a filing with the U.S. Securities and Exchange Commission that it had raised $25.75 million from 51 investors, with $400,000 in compensation for company executives. Wall Street analysts expect the company to soon have more than $100 million in funding to invest in...
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