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Merry marijuana: Pot sellers woo holiday shoppers

Submitted by Marijuana News on Wed, 09/30/2015 - 08:45

Edit: This story was written last holiday season:

That’s not mistletoe.

From new marijuana strains for the holidays to gift sets and pot-and-pumpkin pies, the burgeoning marijuana industry in Colorado is scrambling to get a piece of the holiday shopping dollar. Dispensaries in many states have been offering holiday specials for medical customers for years — but this first season of open-to-all-adults marijuana sales in some states means pot shops are using more of the tricks used by traditional retailers to attract holiday shoppers.

Here’s a look at how the new recreational marijuana industry is trying to attract holiday shoppers:

OLD-FASHIONED DOORBUSTERS

Traditional retailers sell some items below cost to drive traffic and attract sales. Recreational marijuana retailers are doing the same.

The Grass Station in Denver is selling an ounce of marijuana for $50 — about a fifth of the cost of the next-cheapest strain at the Colorado dispensary...

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Kristen Wyatt
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Colorado

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