Weed survey findings: Is toking up tourism a deterrent to travel?

Research suggests new laws have slim impact on interest to visit the Centennial State, even act as slight tourist deterrent in Washington, Alaska and Oregon.

Mile-high expectations for the potential of  “weed tourism” may be overstated according to a new study by leading integrated travel marketing firm, MMGY Global. The report reveals that the legalization of marijuana for recreational use in Colorado, Washington, Alaska and Oregon is likely to have minimal impact overall on leisure travelers’ interest in visiting these states. In fact, it may even serve as a slight deterrent to visitation in the months ahead.

The national survey of 2,300 U.S. adults revealed the following:

  • Zero Net Difference in interest in Visiting Colorado: The net difference (the percentage “more likely” to visit minus the percentage “less likely”) for Colorado was zero – 18% more likely, versus 18% less likely
  • Weed Legalization is a Slight Deterrent to Tourism
  • ...
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