The Launch of Oregon’s Recreational Sales: A View from Pure Green

We have a little more than a week of limited recreational marijuana sales under our belts here in Oregon and the eager anticipation of the unknown has given way to the frenetic energy of a freshly minted and highly successful new industry sector.

I think almost everyone, from government regulators to industry participants to the customers themselves, would agree that so far it has been a smashing success.

Initial results

According to one (very rough) estimate, Oregon dispensaries sold approximately $11 million worth of cannabis in the first week of rec sales. That’s a pretty hefty number, especially compared to the first weeks in Colorado ($5 million) and Washington ($2 million). Keep in mind that both states have many more residents than Oregon (Washington’s population of 7.062 million is close to double that of Oregon’s 3.97 million).

The numbers for individual stores are just as impressive. One dispensary in Bend reported...

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