Meaningful Work Should Be Every CEO’s Top Priority

I was speaking this week with a new CEO of a new public company that is just being spun off from their parent company. Imagine all the important tasks on his plate involving investors and customers. And yet he told me his top priority is getting his employees engaged in the mission of their new company and helping them see how their industrial products are really becoming technology products and playing an important role in the lives of their customers.

He’s not alone. Gallup tells us that 87% of global employees are disengaged, so it should be the top priority for every CEO.

Eighty-seven percent. How did this happen? Could it be that by creating efficient, repeatable, scalable business processes, we have engineered the meaning out of work? We hire diverse people with different skill sets, and we ask them to do the same job, the same way as everyone...

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