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Legal Cannabis Big Data And Market Research Leaders Just Combined Forces To Get Investors Buzzing

Submitted by Marijuana News on Tue, 11/10/2015 - 08:45

New Frontier Financial CEO Giadha DeCarcer with her new ally, The ArcView Group CEO Troy Dayton. (Credit: Ben Lin Photography)

Giadha Aguirre DeCarcer saw the data powering big-money decisions to back private companies or consider public buyouts and wondered why there no one was doing the same for the legal cannabis industry.

The one-time investment banker and consultant began attending the sector’s budding event circuit, pitching a Bloomberg for cannabis data. Her Washington D.C.-based startup, New Frontier Financial, began to publish reports assessing regional opportunities, upcoming legislation and the impact of looming price changes. Lawmakers, cannabis entrepreneurs and, increasingly, mainstream investors started to buy in to DeCarcer’s data. “We’ve been right enough times to build a solid reputation,” DeCarcer says.

New Frontier doesn’t have the stigma of some well-meaning but hazier startups in the cannabis industry: its name is Wall Street corporate; its founder a no-nonsense numbers whiz with no interest in...

READ MORE: 
http://www.forbes.com/sites/alexkonrad/2015/11/09/legal-cannabis-gets-a-data-boo…
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