Mainstream cannabis comes to Colorado
Celebrities bring big money and big names to a capped marijuana industry
On Nov. 9, Colorado’s weed scene gained its capstone endorsement — Snoop Dogg launched his very own line of marijuana products including flower, chocolate bars, shatter, wax, drops and other candies.
Although there is talk of other celebrities launching high-end cannabis product lines in Colorado — from Freddie Gibbs to Willie Nelson to Bob Marley’s family — the first cannabis launch and surrounding media storm goes to Snoop Dogg. Ever since he came onto the hip-hop scene in 1992 as a featured artist on Dr. Dre’s The Chronic, Snoop Dogg has been an advocate and unofficial spokesperson for marijuana, and his place amongst its emerging industry seems natural.
“Since I’ve been at the forefront of this movement for over 20 years now, I’m a master of marijuana,” said Snoop at the brand launch event. “Leafs By Snoop is truly
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