How To Get Senior Citizens To Vote For Marijuana Reform
Statistically speaking, senior citizens are the most likely demographic to oppose marijuana reform. That’s a big problem when you also consider the fact that senior citizens vote at a higher rate than anyone else. Whenever I look at polling for certain campaign efforts, I always look at the senior citizen polling first. I always sit and daydream about how easy it would be to end marijuana prohibition in state after state if the marijuana reform movement was able to get even a small percentage of those ‘no’ senior citizen voters to change to the ‘yes’ side.
It seems like so many campaigns, organizations, and reform efforts quickly disregard the senior citizen demographic, as if it’s just hopeless and no one should even try to change seniors’ minds. A truly comprehensive campaign strategy (or awareness strategy leading up to the launch of a campaign) would have a plan in place to reach...
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