'Stoner Sloth' Campaign Is Peak Anti-Marijuana Absurdity
This is either the worst anti-drug campaign we’ve seen, or the very best.
“Stoner Sloth” is a series of videos purportedly meant to illustrate the horrors of marijuana to impressionable teens. The videos star people in large sloth costumes struggling through various life events due to how high they are. At the end of each ad -- after the featured sloth has had trouble in class or embarrassed itself at dinner -- the tagline “You’re Worse On Weed” is plastered across the screen.
The whole thing is reportedly the work of Australia’s New South Wales Department of Premier and Cabinet. The videos are not a joke, the department reportedly confirmed to Australian media outlet The New Matilda. (The New Matilda does publish some satire, but this story was not marked with a "satire" tag.)
“The campaign is designed to appeal to, and be ‘shareable’ among, teenagers, who are some of the...
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