#StonerSloth lights up internet
How quickly internet videos become cult classics in this viral cyber world. It’s just a matter of hours. So it has proved with an attempt by the NSW government to use cute humour to woo youth away from marijuana, the possession of which remains illegal in Australia.
The three-video campaign, titled “You’re worse on weed”, has so far backfired, as measured by the response on social media, which is where many among the target audience dwell. It trended impressively on Twitter for unintended reasons.
The campaign, which carries the brand of the NSW Department of Premier and Cabinet and has its own website, portrays cannabis users as sloths, duds at study and socialising who are at best patronised by age peers.
The famously slow sloths of Central and South America are not the most attractive of animals close up, but they can seem loveable at a distance, even when...
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