Stoner sloth anti-marijuana campaign backfires and drives traffic to ‘cannabis solutions’ site

A ‘stoner sloth’ featured in an anti-marijuana campaign has become an unlikely internet hit after inspiring dozens of parodies and help drive traffic to a ‘cannabis solutions’ website.

#StonerSloth has been widely mocked on social media after the campaign by the New South Wales (NSW) government backfired.


It features an intoxicated sloth unable to cope in various scenarios including chatting at a party and passing the salt at the dinner table.

It features captions such as, “When your mate got blazed but isn’t blazing through the exam” and “Stoned at dinner and the struggle is too real”.

 

The campaign has inspired various parody videos


Twitter users were also quick to mock the campaign

The first thing I thought when I saw #stonersloth was 'how high were the people

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