Saatchi & Saatchi defends $500000 'Stoner Sloth' anti-marijuana campaign
The advertising agency behind the controversial "Stoner Sloth" anti-marijuana videos, which cost taxpayers half a million dollars, has hit back at criticism, saying the campaign's message is completely lost on adults.
After a week of relentless ridicule, Saatchi & Saatchi (S&S) has stepped out in defence of the NSW government's latest anti-drugs initiative, which it created.
The "Stoner Sloth" campaign has attracted attention around the world. Photo: stonersloth.com.au
The global creative firm described the $500,000 budget as a "moderate spend in advertising terms" which has generated a "significant return on investment and involvement" for its client.
S&S also took a swipe at those fuelling a social media backlash, arguing the concept was never intended to be viewed through their eyes.
"The videos we created were designed as part of a preventative campaign specifically for teens; the audience is...
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