Stoner Sloth anti-marijuana ad campaign hilariously backfires

The freakish video shows a "stoner sloth" struggling in a number of everyday social situations, including chatting with friends and eating an evening meal with family after taking drugs.

However, as The Guardian points out, that didn't stop even NSW premier Mike Baird airing his bemusement about the campaign.

While the campaign has received widespread attention on social media, it will not run on television. Among the many levels across which the campaign fails is its own bafflingly ill-chosen concept and accompanying website, which are often bringing people to a pro-marijuana website. It features Stoner Sloth failing at socializing, while all the energetic kids stand around drinking from red cups, a well-known vessel for alcohol.

The government's Facebook community has garnered almost 10,000 likes since its inception.

Whoever created the ad is not admitting it publicly, just yet. "Not sure where NSW Gov's ad...

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